WHAT DETERMINES THE POWER OF A DOMAIN?
The whole idea behind building a private blog network is to find domains that are already somewhat powerful, i.e. have a backlink profile healthy enough to benefit our “money” site – the one we want to rank in the search engines. If you think you can register domains without any back links and then try to boost them to turn them into PBNs, you’re wasting your time. It is more productive and quicker to spend a bit more and get domains with some already established backlink profile instead of spend additional money trying to improve it. It is simply not worth the money or time. Our advice is to rather get another domain than invest time and money to boost the existing one which is not so powerful.
All in all, the power of a domain is determined by backlinks and relevancy rather than metrics. For instance SEOs, when doing research, will oftentimes disregard domains with trust flow below 10 right off the bat. Trust flow is a good starting point to gauge the power of a domain but it is not the only aspect you should be focused on. For instance, a domain with 5 backlinks where just 2 of them are somewhat powerful will have a trust flow 10+. However, another domain with 100 back links where 10 are powerful and 90 come from forums, comment and other lower quality sites may have the trust flow below 10. This happens because trust flow gets in a way “diluted” – the more less powerful back links there are, the lower it gets.
Lower quality backlinks are not necessarily bad. As I mentioned before, another important factor is relevancy. A back link can be “weak” in terms of metrics (forum profile with no power) but if it comes from a relevant site, it is still valuable. Thus the idea behind finding a valuable domain for your network is a combination metrics, number of back links, their relevancy and overall domain health.
HOW TO CHECK IF THE DOMAIN IS HEALTHY
Obviously we don’t want our backlinks to end up on a penalized domain. Unfortunately, there is no way to tell the domains health which in not indexed and since most expired domains are de-indexed the whole PBN game gets even more tricky. There is only a limited amount if information you can look at prior to purchasing an expired domain – we will usually use backlink tools and web archive data what paints an overall picture less or more accurately. The true test, however, comes when you build your PBN and post fresh content on it.
Let’s assume your domain is orange123juice.com. The first piece of content you put on there should not include your money site backlink. It should be a generic article with a unique title, an embedded Youtube video and some authority backlinks. That will be enough to determine if the domain we purchased is in fact safe to post our links on. Once the new content gets picked up by Google, it should index within a couple of days provided you put a Youtube video there with a video site map plugin. Indexation itself is not yet a determining factor regarding the domain’s health.
Next step is to check for penalties. Penalized or slapped domains will oftentimes index just fine but they will be pushed further down the ranking positions. To determine that, you can set up a webmaster account and add your domain there. However, that is a hassle since you would have to create a separate Google webmaster account for each and every one of your PBN domain. What you can do instead is to check whether the domain ranks in top position for a search query containing its URL. i.e. orange123juice.com. If the URL is unique in itself it should be #1 for that term. Next you check for “orange123juice com” and finally for “orange123juice”. Then you can run a check for your article’s title, provided it was unique. For instance, if my title says “10 Best Orange Juice Companies”, it is not a unique title. An example of a unique title in this instance would be something like this: “Dogs And Cats Drink 123 Orange Juice”.
You can be pretty sure, no one else would ever thought about such a silly title what in turn makes it unique and still relevant to your website URL. If your newly created domain passes these tests, i.e. ranks in top position for mentioned above terms and the article title, you can be pretty sure it is safe to post your money site link there.
OTHER THINGS TO CONSIDER WHEN BUILDING YOUR NETWORK
Never link your PBNs. If you think how natural links get created on the Internet, you will realize that everything you do to manipulate your rankings must appear to be as varied and random as possible.
Always hide your WHOIS or register domains under false names. Obviously if we’re gunning for randomness and uniqueness, we must never let anyone know the domains where your backlinks come from belong to one entity.
Don’t post same backlinks on each and every of your PBN domain. If you have 2 money sites you want to boost in the search engines, don’t link to them from all of your PBN domains. Our recommendation is to build a separate network for each of your money sites.
With our PBN hosting you can have up to 3 domains in each cPanel what essentially means you can have 3 separate networks for 3 different money sites.
Don’t post duplicate or spun content and always mix things up. Make sure you have readable, non-spun, non-duplicate content. Include lots of backlinks to authority sites, videos and images and vary everything across your network. Just imagine what each of your PBN domanins would look like if it was run by a different person.
HOW TO MAKE YOUR PBN DOMAINS RELEVANT TO YOUR NICHE
Since relevancy is one of the major factors these days when it comes to backlinks, we want to make our domains relevant to our niche. It doesn’t necessarily mean that we can’t link form orange123juice.com to our money site about furniture. It is important in such instance to theme the website towards furniture regardless of its URL. This kind of “theming” is more than enough to take advantage of the relevancy factor when it comes to a random PBN domain. If the website’s title, description and content is connected with furniture, it is enough for Google and other search engines to deem this website furniture relevant. A keyword in domain name may help additionally but if you look at legitimate companies and their websites, a URL name is usually just a company name hardly ever connected with the niche the company is in. With this fact in mind and our experience we can safely say that theming your domains is nearly as effective as having as having an actual keyword in your domain name.
DOMAIN GETTING & PBN BUILDING WORKFLOW IN BULLET POINTS
- Find a suitable domain
- Register under fake name or hide WHOIS
- Get a unique, reliable shared hosting account
- Slap a random theme and post your sample content
- Wait for indexation
- Run checks to determine if the domain is not penalized
- Change the theme, include banners, etc. to make the site look more legit
- Post more articles with authority backlinks
- Link to your website making sure your back link is in the top section
ARE YOU READY TO BUILD YOUR PRIVATE BLOG NETWORK?
We recommend using SeekaHost A-Z solution when it comes to PBNs.
Their offer comprises of cPanel accounts on different shared servers. It is not SEO hosting where you get one server with a number of different IPs. That solution doesn’t work anymore and can get you quickly in trouble.
The networks they build and hosting they provide are according to best and latest industry practices what makes your network solid, secure and ready to reap long term benefits. The pricing is pretty much unbeatable and one of the safest set up you can possibly find.